Blog

The blog that tells the latest news from my work as an SEO expert, online marketer and other things that are currently on my mind. Photography and videography as well as my original profession as an event technician are just as likely to appear as the fascination of intercultural communication.

Blog Posts

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What we learn from the Google Maps Transparency Report 2024

Alex Hauk • May 20, 2025

Strat. Marketing
SEO

1 billion new reviews & 750 million photos & videos

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Are the Google posts gone?

Alex Hauk • Apr 23, 2025

SEO

As of today, April 23, 2025, companies around the world are reporting a phenomenon. Posts can still be created in the backend, but simply no longer appear publicly. Is this a bug? Find out more here.

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What it takes now - passion & love

Alex Hauk • Mar 07, 2025

Kunst & Kultur

With sense & reason or rather heart & gut?

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Alex Hauk at the spa

The future of search

Alex Hauk • Feb 26, 2025

SEO
*KI
Strat. Marketing

Change is everywhere-but where is it taking us? AI, politics, digitalization: Find out how to react sensibly and develop smart strategies in my somewhat different video blog.

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Communication on the Internet is changing

Alex Hauk • Jan 28, 2025

Strat. Marketing
SEO
*KI

Imagine the AI coming at you as a wave...

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SEO 2025 - Opportunities & risks in the changing world of online search

Alex Hauk • Jan 24, 2025

SEO
*KI
Strat. Marketing

AI is changing the way we search

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SEO Megatrends - What has come to stay?

Alex Hauk • Dec 23, 2024

SEO
Strat. Marketing
*KI

What are the trends that stand out in the long term, are convincing and develop into a so-called megatrend?

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Google vs ChatGPT - who is the better search engine

Alex Hauk • Dec 10, 2024

SEO
*KI

The ever-increasing integration of AI in everyday search processes is growing considerably, so that Google & Co are thinking more and more about their own future.

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Data protection BGH ruling from 18.11.2024

Alex Hauk • Dec 01, 2024

Kunst & Kultur

The General Data Protection Regulation (GDPR) also applies if the data collection occurred after the user registered on the platform.

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Attractiveness in the search - What does MIB have to do with GMB?

Alex Hauk • Nov 23, 2024

SEO
Strat. Marketing

Let me know!

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Two shopping carts with a colored handshake in the middle that creates yellow and blue splashes of paint

What do Lidl and Google have in common?

Alex Hauk • Nov 14, 2024

*KI
SEO
Strat. Marketing

Lidl meets Google: what connects the discounter and the tech giant? Their surprising cloud partnership could change Europe's digital landscape - sovereign, secure and innovative "Made in Germany".

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Never been closer to the stars

Alex Hauk • Feb 09, 2021

Technically we prepare since decades to get closer to the stars - socially through the internet we are that close to our personal stars and ideals then never before.

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Transformation offline to online | Walk & Talk with David Luchow

Feb 06, 2021

As a very close friend and business partner David and I discuss general developments frequently.

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Shooting Börni

Alex Hauk • Aug 11, 2020

As an music artist Börni Höhn is one of these ladies you really like to work with. Why? Probably it's not really what you firstly think of...

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Dan & Alex - "Crazy Corona Times" what comes after?

Alex Hauk, Dan • Apr 06, 2020

In what kind of times do we live right now? How will the world change? Will people change? Will people learn out of this kind of crises, challenge, chance how ever you wanna call it?

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Knowledge Seekers

Alex Hauk • Dec 17, 2019

Craving insight? Meet Hayet, a passionate delegate at the World Youth Forum 2019 in Egypt. She absorbed every lesson, shared wisdom around her, and now champions education at home and worldwide.

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the smartest event manager

Alex Hauk • Dec 17, 2019

As the responsible for the inspire.d plattform at the WYFs Theater Hall Lina did a fantastic job.

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Interview with a Member of the Egyptian Parliament

Alex Hauk • Dec 14, 2019

We both met in a coffee break during the conference and just started chatting with each other very relaxed and easy.

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Real Talk about the First Impressions

Alex Hauk • Dec 13, 2019

After a warm welcome and meeting at the hotel and Christmas tree event, expectations rise. We're ready for the conference and workshops, eager to join and inspired. Everyone wants to show up– but it’s a bit complicated..

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First impressions at the Chrismas Market in Egypt

Alex Hauk • Dec 12, 2019

Coming home for Christmas is well known in our regions. But starting a forum in Egypt on a rebuilt Christmas market feels a bit weird. Still, we get to know each other easily by talking and laughing together.

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My arrival in Egypt

Alex Hauk • Dec 11, 2019

From freezing temperatures in Germany to a very warm welcome in Sharm El Sheikh I'm already impressed by this hugh organisation.

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UN recognizes the WYF Contributions

Alex Hauk • Dec 10, 2019

NEWS: UN International Human Rights Council recognizes the World Youth Forum Contributions in addressing global youth issues.

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A story's soul

Alex Hauk • Dec 04, 2019

Every story has a beginning. As rapporteur, I must decide when to start the research – and where the story begins. According to Janina, there are two approaches with one goal: to carry on a story with soul.

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My preparations for WYF 2019

Alex Hauk • Dec 01, 2019

In preparation for my trip to Egypt, I think a lot about the how and why of the whole journey. It is a rather spontaneous trip to which I was invited to document the World Youth Forum 2019 as a media representative.

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