SEO Megatrends - What has come to stay? | SEO Megatrends

What's coming, what's staying? The megatrends in search behavior

Have you ever thought about which SEO trends will establish themselves in 2025 and beyond?

In general, there are always developments that end up as hype faster than they pop up.

But what are the trends that stand out in the long term, are convincing and develop into a so-called megatrend?

We have listed the ones that we should most probably be prepared for in the coming years.

Of course, nobody has a crystal ball in front of their eyes. Unforeseen innovations can occur at any time, causing people or even companies to change their orientation and online search behavior to move in a completely different direction.

For example, glasses that provide all information in the field of vision would certainly require a different type of information distribution.

To give you an overview, here are what we consider to be the most important megatrends for the coming years:

1 AI and personalization: "Your new best friend"

Online tools based purely on artificial intelligence are the keyword.

Like the first iPhone, they are revolutionizing the way we absorb content, search for it and come across it. Systems such as ChatGPT, Google's Gemini or Perplexity deliver results and even experiences that are individually tailored to the user. Away from text deserts and towards the "conversation", or "chat" in new German

In other words, the more personal and relevant your content "appears", the better it is for your findability in the new AI search engines.

2. mobile-first: "Everywhere & always accessible"

On average, over 60% of all search queries today come from mobile devices such as smartphones or tablets. If your website does not have a responsive design or, better said, if content on a small screen in portrait format appears boring or difficult to recognize, this has a direct negative impact on your attractiveness

Mobile-first is no longer a nice-to-have, but an absolute must.

3. voice search & subtitles: reading & speaking instead of typing

Alexa, Siri & ChatGPT are making voice search increasingly popular with users. Not only can music be played very easily, but everyday applications such as room lighting or shutters can also be controlled by voice command. It is also becoming more and more normal for users to ask the assistant general questions.

The use of subtitles is also becoming increasingly widespread for certain video content. Many people do without the spoken texts. This is partly because they may not be able to listen at the moment or perhaps they prefer to listen to their own music and record the content via the text that is played.

Spoken texts in their original written form are becoming increasingly relevant

4. zero-click search: (not) one click too many

Featured snippets and knowledge cards are the technical terms for direct search results without detours.

Users are increasingly accustomed to receiving an appropriate answer immediately. No more searching on a website, especially for simple questions such as telephone numbers, opening hours or even definitions or images.

Don't worry, if you want more in-depth answers or even security, just click on the company page.

In other words, structure your content in such a way that Google, ChatGPT or Alexa can easily use it as "snippets", i.e. short answer phrases.

5. local search: "Near me" is king

"Google Maps Marketing in Karlsruhe" - someone from the region could enter this to find local experts like us.

And it is worth investing in this area, as local search queries, i.e. searches with a local company location, are booming.

So if you want to reach people in your area, you should focus on local SEO

6. sustainability & values: more than just a buzzword

People have always responded to brands with strong core values. Healthy relationships are built on reliability and a sense of responsibility. The same applies to business relationships in the long term.