Google posts suddenly disappeared
What's behind this - and why is the topic more important than many people think?
Have you noticed?
You log in to your Google business profile, want to post a new post - and everything looks the same as always. But as soon as you call up your profile via Google search or Maps, the "Posts" section disappears. No offer, no event, no update. Simply gone. The only place where the posts are "still" visible is in the Google Maps app.
What's going on?
Don't worry, you're not alone. As of today, April 23, 2025, companies around the world are reporting exactly this phenomenon. The posts can still be created in the backend, but simply no longer appear publicly. An error? A test? Or is there more to it?
Google posts: The underestimated content tool
Hand on heart: How often do you use Google to post? And how many of your competitors do it regularly? The reality shows: Most companies leave this feature to the left - and thus waste valuable potential.
Why?
Because the benefits may not be as obvious at first glance as with social media or classic SEO measures. But this is precisely where the advantage lies: those who use Google posts strategically stand out from the crowd. This can be decisive, especially in local competition.
Posts have disappeared - now what?
What can you do if your carefully created posts are suddenly no longer visible?
- Don't panic!
Google is known for spontaneous changes and tests. Such "disappearing actions" are often temporary and are fixed after a few days. - Keep posting!
Stay on the ball. Even if the posts are not currently displayed, they could be visible again after an update - and then you want to be prepared. - Observe and document!
Take screenshots and record what happened and when. This not only helps you, but also the community and Google Support. - Use alternative channels!
Use the time to strengthen your other online presences - from social media to your own website.
How relevant are Google posts really for visibility and SEO?
Of course, Google posts are not an SEO miracle weapon in themselves - but an often underestimated additional opportunity to publish relevant content directly on Google!
Although they do not directly improve rankings, they send strong activity and relevance signals to Google. Those who post regularly show: "Something is happening here, this company is active and relevant." Google rewards this - often with more visibility in the local pack and on maps.
Even more important:
Posts offer the opportunity to reach potential customers directly at the moment of their search. A current offer, an event or a news item - and you have a hook for the next click or call.
My conclusion: Don't underestimate it, use it!
Even if Google posts are currently living a "stepmotherly" existence, for me they are a real insider tip in the local marketing mix. If you use them consistently, you will gain a head start - precisely because many competitors do not recognize their potential.
So stay tuned, keep an eye on developments and continue to use the posts as a stage for your brand. And if you want to know how to get the most out of your Google business profile - get in touch with me. Together we can take your visibility to the next level!
* Addendum: In the meantime, all Google posts are visible online again. They had disappeared for two days.
