Blog

The blog that tells the latest news from my work as an SEO expert, online marketer and other things that are currently on my mind. Photography and videography as well as my original profession as an event technician are just as likely to appear as the fascination of intercultural communication.

Blog Posts

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What we learn from the Google Maps Transparency Report 2024

Alex Hauk • May 20, 2025

Strat. Marketing
SEO

1 billion new reviews & 750 million photos & videos

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Are the Google posts gone?

Alex Hauk • Apr 23, 2025

SEO

As of today, April 23, 2025, companies around the world are reporting a phenomenon. Posts can still be created in the backend, but simply no longer appear publicly. Is this a bug? Find out more here.

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Alex Hauk at the spa

The future of search

Alex Hauk • Feb 26, 2025

SEO
*KI
Strat. Marketing

Change is everywhere-but where is it taking us? AI, politics, digitalization: Find out how to react sensibly and develop smart strategies in my somewhat different video blog.

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Communication on the Internet is changing

Alex Hauk • Jan 28, 2025

Strat. Marketing
SEO
*KI

Imagine the AI coming at you as a wave...

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SEO 2025 - Opportunities & risks in the changing world of online search

Alex Hauk • Jan 24, 2025

SEO
*KI
Strat. Marketing

AI is changing the way we search

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SEO Megatrends - What has come to stay?

Alex Hauk • Dec 23, 2024

SEO
Strat. Marketing
*KI

What are the trends that stand out in the long term, are convincing and develop into a so-called megatrend?

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Google vs ChatGPT - who is the better search engine

Alex Hauk • Dec 10, 2024

SEO
*KI

The ever-increasing integration of AI in everyday search processes is growing considerably, so that Google & Co are thinking more and more about their own future.

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Attractiveness in the search - What does MIB have to do with GMB?

Alex Hauk • Nov 23, 2024

SEO
Strat. Marketing

Let me know!

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Two shopping carts with a colored handshake in the middle that creates yellow and blue splashes of paint

What do Lidl and Google have in common?

Alex Hauk • Nov 14, 2024

*KI
SEO
Strat. Marketing

Lidl meets Google: what connects the discounter and the tech giant? Their surprising cloud partnership could change Europe's digital landscape - sovereign, secure and innovative "Made in Germany".

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