Will Google be overtaken by ChatGPT & Co?
This question is currently on the minds of many entrepreneurs and online marketers. The Internet is currently undergoing major change - new, major players such as OpenAI are confidently entering the market and shaking up established structures.
The ever-increasing integration of AI in everyday search processes is growing considerably, so that Google & Co are thinking more and more about their own future.
The differences between the various search engines based on the top dogs.
Warum ChatGPT, Perplexity & andere KI Modelle?
AI chatbots are already being used as the preferred search engine.
- Direct questions & answers: Instead of a list of blue links, OpenAI provides concrete, summarized information
- Contextual understanding: complex questions are "understood", the ability to engage in dialog leads to a more direct exchange of "knowledge"
- Versatility: From programming tasks to creative requests - AI assistants cover a very broad spectrum.
Überholt OpenAI bald Google als Suchmaschine?
Are Google, Bing & others the better search engines?
Google and its traditional competitors still hold a few trump cards:
- Topicality: Google can access the latest information from the entire Internet. It has no "hallucinations"
- Breadth of information: The search engine indexes billions of websites and is much more closely linked to other major platforms such as YouTube and social media.
- Established user base: Many people trust Google and are used to using it on their desktop or in its apps
Yext unterstützt nun auch die Datenanbindung mit OpenAI
Yext transmits data to Open AI
Under these circumstances, it is becoming increasingly important for companies to keep their online presence optimized - not only in traditional SEO, but also for the new AI applications.
Since September 25, 2024, Yext has enabled the direct transmission of structured company data to OpenAI. This means that the most important information that should be publicly findable is no longer only displayed in traditional search engines such as Google Search or Maps, but is also transmitted to ChatGPT.
Technical background to Yext integration
The transfer of structured "Yext" data to OpenAI is carried out as a "blind submission". This means that although information is sent, there is no guarantee that it will ultimately be used directly by OpenAI. Theoretically, you can also prevent the transmission via Yext, but this makes little sense from our point of view.
All news and updates of company data such as opening hours, images or description and product texts are played out directly or scheduled via Yext and thus published on all connected platforms.
Conclusion
Whether Google will actually be overtaken by ChatGPT & Co remains to be seen.
What is certain, however, is that optimization is becoming increasingly important for both systems.
- With a combination of attention to detail, a careful eye for the big picture and efficient automation, we ensure that our clients' company profiles remain accurate, up-to-date and attractive in the future.
- Regardless of whether via the classic channels of Google and Bing or in the new spheres of AI systems such as OpenAI ChatgPT, Google Gemini or Perplexity. The company profile remains up to date everywhere at the touch of a button.
