There is always an answer

My goal

is to show small and medium-sized companies new ways of strategically positioning their products and services on the market and communicating them to the right target group.

I think in medium and long term, holistically always focusing on the brand image as well as sustainability during developing processes.

The philosophy behind it

Innovative Performance Support for me means enthusiasm for what you do - paired with team spirit, creative actions, fun and a natural openness - towards cultures and unexpected conditions.

Professional experience

• Freelancer since 2002
• Qualified event technician & light operator
• BBA in International Management
• MA in Marketing & Communication

It has been shaped in many ways. Originally anchored in youth work, I toured throughout Germany and Europe as a professional event technician for concerts, cultural and corporate events.

The early contact with companies such as Coca-Cola, SAP or Lufthansa and their agencies or management boards pushed me as a subcontractor to an international, qualitatively very demanding customer level.

Formative experiences abroad in Europe, Mexico, Sri Lanka, South Africa, Egypt and Australia increased my intercultural curiosity and the urge to continue my education in this direction.

Academic foundation

Completing a BBA (Bachelor of Business Administration) in International Management at Karlsruhe University of Applied Sciences and a MA (Master of Arts) in Marketing & Communication at the FOM - University of Applied Sciences, Frankfurt gave me further expertise and a holistic understanding of marketing, communication and communication.