Google Maps Marketing
Optimized findability - with that certain aha effect
What is that actually?
Are you searching on Google? Then you will find most of your results on Google Maps. The well-known app, which originally started as Google Earth, is increasingly being integrated into search results.
In the so-called Local Pack or Knowledge Card, you can find images, address data, descriptions and other important information about the company in addition to the star ratings.
Better known as the Google company entry, all relevant data from Google is made available here. We make sure that your company is more visible and appealing in the rankings. No classic SEO, but very specifically tailored to your company.
We make sure that all relevant Google Maps entries lead to better search results and improve your keyword rankings.
Over 90 % of users prefer Google & YouTube
As shown here, Google Maps is already displayed within Google Search. Either integrated in the search results as a Local Pack or on the right as a Knowledge Card.
According to a recent study, over 90% state that they use Google and YouTube as their preferred search engine.
Social proof beats ads
Do you trust sponsored links?
What many people don't realize is that customer reviews, videos, images or other relevant information create an incredibly strong "social proof" in Google Maps.
The traditional blue links in Google Search, whose ranking is classically based on the evaluation of websites, are becoming less and less important for searchers. Sponsored links are also overrated in many cases - they quickly become a cost trap.
- This is precisely why we have specialized in the optimization of company listings on Google Maps.
If required, we also take care of online visibility in all other relevant search engines such as YouTube, ChatGPT, Bing, Perplexity, Alexa and Pinterest.
In addition to Google, we also automate unknown listings in order to achieve an SEO effect that should not be underestimated.
Alex is incredibly good at defining messages clearly and comprehensibly. His high level of marketing expertise cannot be overlooked. He has managed to get us to focus strictly on target groups.
Die SEO-Beratung von Alex und seinem Team ist professionell und engagiert. Für uns macht das wirklich einen Unterschied. Dabei haben wir es mit Großen Wettbewerbern zu tun, die sicher wesentlich größere Budgets zur Verfügung haben. Wir sind sehr zufrieden und können Alex voll und ganz weiterempfehlen!
Die Zusammenarbeit mit Alex Hauk hat uns ein breit gefächertes Spektrum an Vorteilen gebracht.
Sein großes Wissen über das Online-Marketing allgemein, das SEO-Tool zur Überwachung bzw. Kontrolle, aber auch sein stetiges zur Seite stehen zu unvorhergesehenen Zwischenfragen.
Die Zusammenarbeit ist stets geprägt von Professionalität, Kompetenz und Hilfsbereitschaft.
Auch der Wunsch seinerseits, den Kunden sein Wissen uneingeschränkt zu vermitteln, sodass sich diese eigenständig in die Materie einarbeiten können, zeigt von Fairness.
Alex is someone who is great at putting visions into realistic forms.
The coolest, most down to earth guy I have ever worked with.
He knows whats needed and gets the job done.
Alex has been very instrumental in making my work a success.
if you don not use his skills, it's your loss.
Arbeiten seit über einem Jahr mit Alex zusammen. Er betreut unsere 7 Fitnessstudios mit der Software und dem SEO Marketing. Wir sind absolut happy den Schritt gegangen zu sein. Die Call-In und Walk-In Quote steigt trotz der Corona Situation stetig an. Der Service von Alex ist klasse und die Sympathie rundet das Ganze wunderbar ab.
Supporting, driving and leading new ideas is one of Alex's great strengths. Thank you for your open thoughts and strategies to catapult me to a whole new level of marketing.
Fachlich sehr kompetent, langfristig denkend und praxisorientiert. Alex versucht sich komplett in seine Kunden und deren Branche zu versetzen, liefert viele Ansätze für Optimierung und ist dabei noch kreativ in der Umsetzung. Vollste Empfehlung, ich freue mich auf die Zusammenarbeit!
Our search engine optimization
short SEO influences Google rankings, but also AI search engines such as Chat GPT, Gemini & Perplexity, places keywords, increases findability and raises the visibility of your company on the Internet. More potential customers are the result.
How do we structure our SEO consulting?
- We look at how your potential prospects behave on the Internet, which channels they use and which search terms they enter into the search mask or request via voice search.
- We also include ChatGPT and its integration with Bing.
In addition to the major search engines such as Google or Bing, lesser-known listings such as Cylex, Dialo or GoLocal also query relevant informal and media-based information, so-called structured data.
We implement these initially often randomly compiled data sets in a controlled and complete manner using the SEO tool YEXT. These regularly updated and semi-automated processes demonstrably promote organic rankings and thus increase your findability.
What information is particularly relevant for Google?
Google uses its algorithm to obtain confirmation of correct, up-to-date and complete company details, so-called structured data. This is stored directly in Google Maps, which is why we also refer to it as Google Maps Marketing.
- Google sets a high quality standard for the data that is made available. Reviews, photos & videos that do not comply with the guidelines are consistently removed.
Structured data
are displayed on platforms according to their own specifications and thus strengthen the organic ranking. In this way, they ensure increased findability for all relevant keywords.
- Google ratings, backlinks, address information, opening hours, description texts, articles should always be maintained
Social Media, Blogs & Podcasts
All information that Google finds about a company or person is evaluated by the search engine. In order to distinguish organic from artificially generated AI content, the focus is increasingly on naturally generated content that clearly shows that real people are not only responsible, but also present themselves authentically.
- Our "Extras" package offers attractive options to create visibility for target groups
Save on Google Ads
Targeted ads campaigns are fully justified. However, all "homework" in the area of organic online presence should be done first in order to show a clear offer and ensure sustainable findability.
- Google Ads - yes, but if very targeted & optional
4 Packages 1 Target
As varied as the conditions are, as varied are the variants - in the end, depending on budget and requirements, effective measures can be taken to increase findability in the relevant target group.
The following packages serve as a guide and can of course be adapted as required.
There is also the option of a consultancy project, 50% of which can be covered by BAFA accreditation.
- * Net prices plus VAT for one entity in each case. They are linked to an annual license and are subject to a three-month notice period.
SEO Plus
Sustainable search engine optimization for a company location
Ultimate
For very specific & complex search engine optimization with a large keyword scope including additional options
Advanced
A reduced entry-level solution
Extras
In addition to our core areas, we regularly see on YouTube, Pinterest or in blog posts where we can provide additional support
For companies with several locations
Whether fitness studios, bakeries, fashion stores, hotels, restaurants or other specialist stores with several locations...
- this is where it gets really interesting
Why are many entities exciting for search engines?
Because our optimization systems on Google Maps & Co become more efficient and powerful with each additional location. The probability that your brand, findability and attractiveness on Google Search and Maps will increase compared to the competition in both specific and direct search queries grows with every entity that we can include in our processes.
Incidentally, this also applies to ChatGPT, Gemini & Perplexity, which pull and display local search results from the map apps.
- We would be happy to make you an individual offer, tailored to your industry and location diversity. Please contact us directly.
Make an appointment:
What are we actually looking for - a creative answer
What are we looking for?
Our philosophy
We are interested in people, not machines!
- We want to make information more attractive, more effective and more convincing.
Despite all the AI innovation and the large, all-encompassing algorithms that determine our day-to-day work, we still try to understand what makes people tick first.
- We want to find out what they are really looking for.
We use selected SEO tools such as YEXT or XOVI as effective tools in order to be transparent and efficient. However, a clear understanding of the customer and continuous support always remain a central component of our service.
- Passion and know-how characterize our way of working.
Everything that happens "in front of" the website is our playing field, which is why we also call it Google Maps Marketing. We operate directly on Google and other relevant platforms such as Alexa, Bing and, of course, YouTube.
We monitor the latest developments in social media, OpenAI and other providers of so-called LLM "search engines".
- ChatGPT, Perplexity and Gemini are on the rise and we are looking at how we can get our supported companies into the top places here too.
Our Google Maps marketing services summarized in keywords:
- SEO-Check
- Improve rankings
- Keyword Analyse
- offpage SEO - independent of your own website
- Make a Google MyBusiness company entry
- Enter keywords
- Optimize photos for SEO
- Optimize videos for SEO
- SEO text writing
- Using SEO tools correctly
- Improve organic Google ranking
- Alternatives to Google Ads
- Onpage analysis
