Alex Hauk - Performance Support

About me

My Goal

is to show small and medium-sized companies new ways in which they strategically position their offer in the market and communicate it to the right target group.

I think in the medium and long term, holistic and always with a focus on the image and sustainability of developed measures.

Performance Support

What does that mean for me?

For me, innovative performance support means enthusiasm and passion paired with lived team spirit, creative action, fun and a natural openness towards cultures and extraordinary conditions!

Work Experiences

they are shaped in many ways. Originally anchored in child & youth work, I toured throughout Germany and Europe as a trained event technician for concerts, festivals and other cultural events.

The early contact with companies such as Coca-Cola, SAP or Lufthansa and their agencies or board members pushed me to an international, qualitatively very demanding customer level.

I have gained formative experiences abroad in Europe, Mexico, Sri Lanka, South Africa, Egypt and Australia, which have increased my intercultural curiosity and my urge to continue my education in this direction.

I am also an academic...

The completion of the studies "International Management" BBA and "Marketing & Communication" M.A. brought me further know-how and a holistic understanding of marketing communication and targeting.

Today I offer the following services:

  • Holistic Marketing Concepts

    Holistic Marketing Concepts

  • Communication

    Target group-oriented communication measures in print & digital incl. SEO

  • Social Media Consulting

    Social Media Consulting & Support

  • Photography & Videos

    Photography & Videos

  • Event Support

    Event Support as technical director & lighting designer

With much joy and commitment I am open for projects, orders and questions around your "performance".

My offer as Marketing Specialist


LET's DO IT THE RIGHT WAY! Photo by Calvin Hollywood 🙏 in Capetown

Personal Blog

Between normal life experience and special events like the World Youth Forum 2019 I trie to mirror my point of view in this little blog here. If you would like to watch a bit more please check out my YouTube-Channel. Any comments are always warmly welcome!