What you should know about Google and SEO...
Google My Business is now called Google Company Listing
1. how do I create and maintain a company entry on Google?
2. how can I best use SEO tools to improve my search engine rankings?
3. how can I ensure that my business appears in local search results on Google Maps?
4. how do reviews in Google My Business influence my ranking in search engines?
SEO-Tools
5. how can I ensure that my company information is correct on all platforms?
6. how can I improve my presence in local search engines?
7. what is the difference between Google business listings, Yext & Xovi?
8. how can I improve my SEO performance with Yext improve?
Local search engines
9. how can I ensure that my company appears in Google Maps?
10. what are the most important metrics I should track when monitoring my SEO performance?
1. how can I set up my Google company account?
Setting up your business in GoogleGoogle offers you the opportunity to maintain all relevant information about your company directly in Google Search and Google Maps free of charge and thus control what is displayed there.
Increased findability of your company is particularly important for local searches, but the measures we guide you through the Google interface also have an impact on the national and overall web ranking.
To set up your business, you first need a Google account. Then you can register your business and add important information such as address, phone number and opening hours. You can also add photos and reviews to make your business more attractive.
- Company at Register Google company entry
2. how can I best use my SEO tools to improve my Google rankings?
Use of SEO tools to improve your search engine rankings: SEO tools can help you improve your search engine rankings by giving you valuable insights into your current performance and the performance of your competitors. Google Analytics and Google Search Console are important tools that give you insights into the search terms that users are using to reach your website, as well as the number of visitors and dwell time. Other useful tools are Ahrefs, SEMrush and Mozwhich provide you with detailed analyses of backlinks, keywords and competitors.
3. how can I ensure that my company appears in local search results?
Visibility in local search results: To ensure that your business appears in local search results, you should set up and maintain your Google business listing. This means your business information should all be attractive to searchers, accurate and up-to-date. Local keywords are also important and should be included in your web content and meta tags to be identified by Google as a local business. Another option is to use local listing websites such as Yelp and Yellow Pages, which we automate with our Yext tool and therefore always have up-to-date and correct data.
4. how do reviews in Google influence my ranking in search engines?
The impact of reviews on search engine rankings: Reviews on Google Maps can have a direct impact on search engine rankings, as they are seen as an unbeatable factor for the relevance of your business in certain search results.
A high number of positive reviews and a good average rating signal to Google that your company is relevant and trustworthy, which in turn can help it appear higher in search results. It is therefore important that you regularly collect reviews and respond appropriately to negative reviews.
A tip that we also give to all our customers is to try to get pictures and review texts from your enthusiastic customers. This will top any strategically clever SEO measure ;)
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5. how can I ensure that my company information is correct on all platforms?
Correctness of company information on all platforms: It is important that your company's information is correct and up-to-date on all platforms where it is represented. This includes not only the information on Google My Business, but also on your own website and local listing websites. Not only does this help users find you more easily, but it also signals to Google that your business is active and trustworthy.
6. how can I improve my presence in local search engines?
Use of local keywords: To be visible in local search results, it is important that you include local keywords in your web content and meta tags. This helps Google to identify your company as a local business and rank it accordingly in the search results.
7 What is the difference between Google My Business and Yext?
Creation of high quality content: Creating high-quality content on your website can help improve your search engine rankings and establish your business as an authority in your industry. Content should be relevant, informative and regularly updated.
8. how can I improve my SEO with Yext?
Building backlinks: Backlinks from other websites to your website can help improve your search engine rankings as they are seen as a signal of your website's relevance and authority. You can build backlinks by creating quality content and offering it to other websites, or by engaging in your industry and having other websites link to yours.
9. how can I ensure that my company appears in Google Maps?
To make sure your business appears on Google Maps, you need to create a Google My Business listing. Here are a few steps to do that:
- Go to www.google.com/business/
- Click on "Create entry" and follow the instructions.
- Add information such as your business name, address, phone number, photos and opening hours.
- Make sure the information is accurate and up-to-date to ensure optimal visibility and a positive user experience.
For example, you can add your café address and opening hours so that customers know when they can drop by. You can also specify special times, especially on public holidays. Or you can add photos of your restaurant to give customers an impression of your interior style.
10. what are the most important metrics I should track when monitoring my SEO performance?
Regular monitoring and adjustment: To improve your search engine rankings and keep your business visible, it's important that you regularly monitor your performance and make adjustments. You should monitor the performance of your website using tools such as Google Analytics and Google Search Console and compare the results with those of your competitors. You should also update your company information on all platforms and ensure that your web content is always relevant and up-to-date.
- We use the SEO tool for keyword analysis & competition analysis XOVI